Nilar — rethinking a brand
Nilar develops and produces innovative high-tech industrial batteries. They approached us when it was time to stop being a start-up and start acting like an established player on the market. This journey began by moving the brand (and the internal way of thinking) from a product supplier to the power supplier that is “Rethinking Power”. This new way of thinking has resulted in a complete restructure of the brand and graphic identity, which has been implemented in all communication including presentations, a new website, and at trade fairs. Today we work closely together helping Nilar to get the most out of the brand.