Lupo Midsummer beer
There are many ways to celebrate Midsummer. At Lupo we wanted to do something different, something that involved everyone in the team, something that we could share with our clients and friends. Much creative thinking followed and eventually Lupo Midsummer Beer was born. We didn’t want to bottle the dream of midsummer, but rather the reality. Together with brewer Jens Grip from Öde Bryggeri — winner of the Swedish National Homebrew Championship — Lupo Blonde Ale came to life: filled with strawberries, elderflower and, of course, rainwater. The Lupo team chose the hops, the flavours, designed the label and drank the beer. ”Probably the best project in the world.”